Spanish Word of the Day Archive
Saturday October 27, 2007

dirigir, verb:
to direct; to aim

We’ve already looked at dirigir meaning to manage or to run:

Dirigió la empresa hasta hace poco.
He managed the company till a short while ago.

In its meaning of to direct you use dirigir to talk about directing plays and films:

un telefilme dirigido por Kowalski
a TV film directed by Kowalski

In the meaning of aim, you can use dirigir either literally, to talk about something physical:

Ordenó dirigir el fuego hacia el enemigo.
He ordered them to aim their fire at the enemy.

Or in a non-material sense:

Este anuncio va dirigido a los niños.
This advertisement is aimed at children.


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